Prize for Live Attendees to the Very End!
IMPORTANT: To maximize attendees to an event, you must send 3-6 emails about the event. No email format will work if just sent only one time. You must make 6 “touches” (emails) to tap into the 60% of those who need several exposures before acting. You can send the exact same email twice but other emails should be slightly from a different approach, or addressing a different “false belief”.