STEP 2
Getting people to know about your solution is a great start to connecting with more people who need you.
The next step is getting them to take action.
Some people need more than an awareness and knowledge of you.
Some people need to feel that you’re the right solution.
In order to achieve that here’s a proven way to make it happen:
Give them an option to “Learn more” about you and your solution. It could be as easy as a web page that features:
- The name of your solution: Your solution should have a name. Without a name it’s kinda generic and unmemorable.
- YOU: show pics of you and your family and pets (people love people who love animals 🙂
- Also reiterate the details of your solution, reasons why they should not prolong it anymore, and finally a…
- Call-to-Action: Without a next step call to action, you won’t get many results. Most people need to be told what to do in order to do it.
So what do you think {{ subscriber.first_name }}? Are you ready to connect with more people who need your solution?
In the next email, you will learn the best options to present people who want to start and take action.
Do you have any questions? Just shoot them to me in our private group and I’ll get to it as quickly as I can.
Talk soon!
James
P.s. Remember, people need to know but also feel in order to act. The exercise above builds trust which is important for people to take action.